QUALIFI Level 7 Diploma in Strategic Marketing
Overview
The aim of the QUALIFI Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing and branding that align with good strategic decision making to maintain organisations’ competitive advantage.
Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.
The qualification enables learners to progress into or within employment and/or to work toward a relevant master’s programme with advanced standing.
Entry requirements
For entry onto the QUALIFI Level 7 Diploma in Strategic Marketing qualification, learners must possess:
- An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification
- Mature learners with management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
- Learners must be 21 years old or older at the beginning of the course
Qualification structure
- The QUALIFI Level 7 Diploma in Strategic Marketing consists of 6 mandatory units, making a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.
Mandatory
- Contemporary Issues and Principles of Marketing
- Consumer Behaviour and Market Communications
- Digital and Social Media Marketing
- Contemporary Challenges and Strategic Marketing
- Strategic Brand Management
- Marketing Research Project
Duration and delivery
- The qualification is designed to be delivered over two academic years for full-time study but it is also flexible in its delivery in order to accommodate part-time. The qualification is delivered face-to-face, through lectures, tutorials.
Progressions
Successful completion of the QUALIFI Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or continue their study towards a relevant master top-up programme with advanced standing at many universities in the UK and overseas.
For more information visit University Progressions page in this website.
Attachment – Download Brochure
More information
- Call 0717 899 747 | 0772 772 401
